Our strategic approach—whether creative or media—is grounded in the idea that the world is connected. Like everything in nature—our campaign must be holistic to deliver the results that you seek. The following slides explain how we bring a strategy to life.
STRATEGY + PLANNING
Because creating meaningful work doesn’t just happen, strategy is the through-line for everything we do. For us, strategy is the beautiful process of understanding human truth and navigating business needs in order to orchestrate profitable consumer encounters. RLM services their strategy clients through: Brand Strategy & Development - Communication & Content Planning - ‘Big Idea’ Campaign Development - Annual Marketing & Advertising Planning - Brand Management - Advertising Campaign Planning
MARKETING RESEARCH & INSIGHTS
We conduct quantitative and qualitative research, going broad and deep to reach what’s meaningful to consumer perception and behavior. We offer an integrated approach that allows us to conduct point-in-time, project life cycle and/or time-lapse research. Across all our work, we distill insights that shape business strategies and facilitate meaningful relationships. RLM services their research clients through: Consumer Groups and Surveys - Stakeholder Interviews - Concept Testing - Message Testing - Advertising Testing (TV, Radio, Print, Digital) - Receptivity Research - Landscape Audit - Traditional, Digital and Emerging qualitative and quantitative methodologies
We create impactful visuals and copy that bring the brand to life and communicates its message. Always being innovative, and using creative strategy with clearly defined business goals.
RLM's creative services include: Branding & Identity - Graphic Design - Storyboarding - Copywriting - Print Advertising (Newspaper, Magazines, Mailers, Posters, ect.) - Radio Advertising (Scripts, Produced Spots, Voice Over, etc.) - Video Production - Audio Production - Marketing Collateral (Brochures, Signage, Merchandise, etc.)
There is both an art and a science to planning and buying smart, strategic media campaigns. We start with understanding the relationship our target consumer or user has with media. Where they spend their time, how long they spend there and what they are doing when they are there. This determines the right media mix, potential flight dates and the appropriate amount if investment we should be recommending to our clients to place in the market, when. RLM's media services include but are not limited to: Media Strategy & Planning - Media Negotiation & Buying - Audience Research & Targeting - Traditional Media (TV, Print, Radio, Grassroots, Billboards and Out of Home, etc.) - Digital Media (Streaming Platforms, Search Engines, Paid Social Media, 3rd Party websites, etc.) - Advertising Traffic & Campaign Management
In an ever changing digital world, we stay up to date on all things new without neglecting the tested and approved. Understanding how platforms like Search Engines, Social Media, Lifestyle, Music and News platforms integrate into consumers’ 24 hour cycles is where the strategy begins. Then expanding beyond paid media to understand the multi-faceted nature of organic content creation and production is how it all comes together in the digital world. Website Design - SEO & SEM Strategy - Social Media Campaign Management - SMS (Text Message) Campaign - Hyper Targeting & Geo Targeting - Display & Banner Ads