“RLM is a modern, full service integrated marketing and communications agency specializing in brand development, pivoting legacy brands and keeping humanity as the main ingredient.” – Farissa Knox, Founder + CEO
RLM has never had to stop to try and figure out the multicultural and linguistic audiences that make up some of the largest cities in the United States. We are a team of professional marketers who happen to be Mixed Race, Black, White, Asian and children of immigrants who understand that we are a reflection of the Actual Market- using this reality to shape everything we do from strategy to placement.
OUR STRENGTH IS BEING IN TOUCH.
Big ideas don’t come from working in a silo and trying to fit the pieces together at the end. Just because today’s marketing has countless moving parts doesn’t mean our ideas have to be fragmented. So we’ve built an agency that allows everyone – and we mean everyone – to see, think, touch and build on the whole marketing project, from the very beginning. We’ve enhanced “integration”. We don’t default to an omni-channel approach and call it an “integrated” strategy. We level-set what exists, build up what’s happening and ladder-up to what’s coming. It’s an unusual approach. But relevant, resonating ideas are rarely one dimensional. They have a history and a future, in the middle of there is now. Here’s how we get there.
We are brand stewards and brand managers, working with multi-agencies to deliver specialized marketing projects inside an integrated marketing program. Multi-agencies is what’s happening now. Companies are calling upon specialists to expertly execute digital, social, web & mobile, email, traditional media, strategy, and creative projects. But projectization leads to fragmentation. As the agency hub, we plug multi-agencies’ projects into the ‘actual marketing’ strategy and manage the overall integrated marketing program, ensuring brand cohesion, consistency, equity and effectiveness.
We are fortunate to have worked with many clients and categories in multiple capacities. The specific categories of clients we have extensive experience servicing across our capabilities are the Healthcare, Higher Education, Recruitment, Finance and Political sectors.
Ultimately, the end result of our work is different for every client, campaign or project we work on. We have worked on campaigns strictly from the paid media, creative or research approach and in some cases, act as our clients’ agency of record, servicing all of their marketing, communication and advertising needs. As a certified MBE/WBE/BEP full service agency, it also allows us the opportunity to partner with other firms in winning business as well as adding value in helping our partners service their already existing clients.
AWARD WINNING RESEARCH, DATA + INSIGHTS
In a world that is so busy, so dispersed, so fragmented, so competitive, the now and forever of marketing and advertising is being human-centered. And human-centered can’t be assumed or taken for granted. You must be in-touch and in-tune with people, businesses and landscapes. You must have an agency that understands how to connect, learn, and create from the truth. We do. Research and insights are in our DNA. How could we not when we have an award-winning researcher-strategist on our core team.
SPECIALIZATION IN HIGH COMPLIANCE
Experience in complex sectors like Healthcare, Politics and Finance allow us to be partners with our clients in the process instead of order takers. We know the restrictions, legal time frames, paperwork and regulations that affect sectors like these and we build the strategy and plan with these items in mind.
TRUE MODERN AMERICA
True Modern America is a platform powered by RLM that is an entertaining and informative capsule of the modern student, consumer, voter, and overall American’s thoughts and feelings on the things that matter to us and our clients. A unique compilation of studies, interviews, panels, case studies and more on how modern America feels about topics and items like their education, their healthcare experience and needs, voting and their money. Launching in Spring 2021.
55 E Jackson Blvd.
Chicago, IL, 60604