In today’s world, brands have to recognize and reflect the ever-changing and evolving demand for diversity.
83%
Brands with the highest diversity scores see an 83% higher consumer preference
1.9B
In 2020, Hispanic consumers
represented $1.9B of the US market
70%
of Gen Z consumers are more trusting of brands that represent diversity in ads
87%
Between 2010-2020, there’s an 87% increase in buying power among Hispanic consumers
$300B
Black consumers represent $300 billion in the US annual market
58%
of Black consumers are more likely to expect a brand they buy/support to take a stance on issues
A New Marketing Language
We are fluent in a new marketing language that empowers and evolves brands’ capabilities to connect with their consumers in an ever-changing marketplace.
Download our Soft Introduction PDF to learn more about RLM’s methodology and offerings.
Purposeful business matters to your bottom line.
Consumer research confirms audiences want to buy and support brands who demonstrate a values-based product and brand experience.
According to Accenture’s From Me to We: The Rise of the Purpose Led Brand, companies are being watched and audited like never before. Customers’ patronage and brand loyalty is built from not only product selection and price, but also brand message, brand actions and brand missions and values.
Purposeful business matters to your bottom line.
Consumer research confirms audiences want to buy and support brands who demonstrate a values-based product and brand experience.
According to Accenture’s From Me to We: The Rise of the Purpose Led Brand, companies are being watched and audited like never before. Customers’ patronage and brand loyalty is built from not only product selection and price, but also brand message, brand actions and brand missions and values.
38%
64%
71%
of customers are more likely to trust brands that show diversity in their advertising1
of customers were found to have taken some action after seeing an ad they considered to be diverse or inclusive1
of consumers say they would be willing to spend more money to support products and services from a brand they trust1
How do you figure out where you fall in the landscape?
It starts with a conversation. Let's start one.
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