Nikki graduated from the University of Illinois in Champaign-Urbana in 2014 with a degree in advertising. Her career started with her working as a financial analyst for the insurance brokerage HUB International where she managed clients’ monthly reporting. She landed on the media side of the industry in 2016 working as a Sales Assistant on iHeartMedia’s Total Traffic Team. There she built and placed radio buys for and supported national accounts such as Taco Bell and ACE Hardware. In July 2018 she transitioned to a media buyer role at RLM where she strategically plans and places buys across the audio, outdoor, print and TV space.